NATION RADIO is celebrating its BEST EVER audience figures.
Official radio listening figures just released, show Nation Radio now has an even bigger slice of the South Wales radio audience.
Industry researchers - ‘RAJAR’* - show that Nation has picked up a staggering 58 thousand new listeners every week over the past 12 months …. and has increased its total listening hours by over 245% across the same period.
The figures make Nation Radio one of the fastest growing radio stations not just in Wales but the whole of the UK.
Over 13 weeks NATION RADIO now reaches 226,000 adults. More info below:
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Population Coverage:
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1,409,000 (adults 15+)
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Audience over 13 weeks:
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226,000 (adults 15+)
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Key Demographic
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Number of Listeners
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Males
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127,000
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Females
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99,000
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ABC1
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166,000
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C2DE
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59,000
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Nation Radio is the new station for South Wales. You can hear us right across the region, on 106.8 FM in Cardiff and South East Wales and on 107.3 FM in Swansea and South West Wales.
Nation Radio is different to existing commercial stations - playing a cool and credible mix of contemporary and classic artists. That’s because Nation Radio is aimed at Wales’ music loving 15-45 year olds, an audience with discerning music tastes and high disposable incomes. And as we’re broadcasting from Wales, not London, We’re more in touch with what our audience – your customers –want.
(source: Rajar /Ipsos MORI/RSMB Q2, 2010
– predicted 13 week cumulative audience) |
